The people behind HIRO.
Operators, investors, and builders who have spent careers at the intersection of games, AI, spatial computing, and sport.

Beth Li
22 years in consulting, strategy, and cross-border tech market entry. Founded BML Consulting assisting tech firm expansion and fundraising in Asia. Prior roles at JP Morgan. Angel investor across healthcare, tech, media, and education in China. Advisory capacity supporting portfolio Asian strategy.
Adam Mee
First Class graduate (Gibbs Prize) from Oxford University. Early tech achievement: digital education product and hackathon MVP design winner. Supports deal sourcing, thesis research, diligence, modelling, and operations.
May Karatzenis
Over a decade of global finance experience. Career began at Bear Stearns in London. Specialised in Wealth Management at Société Générale Private Banking and National Bank of Abu Dhabi. Manages LP communication and LP events.
Samuel Costello
Blends analytical and technical expertise. Six years' prior experience as M&A Analyst and Tech Product Strategist, supporting Inspired's Nasdaq listing. Deeply technical across Cloud, AI, and 3D Engines. Co-leads Deep Tech and Cloud & AI work. Board member at Sidero Inc.
Luca Suma
Leads investments in Augmentation and Longevity sectors and the Sports Tech & Wearables portfolio. Over a decade of operational experience in market intelligence and business strategy. Seven years supporting HIRO portfolio companies. Master's in Management from the University of Westminster.
Mike O'Brien
20+ years driving value creation across VC and PE-backed ventures. Managing Director at LiveMore Capital, scaling from pre-revenue to £20m annually (720% growth, Growth 500 rank 52). Prior Partner at Gresham LLP. Provides hands-on support across fundraising, corporate development, and international expansion.
Andy Barber
Over two decades of finance experience in technology sectors. CIMA chartered accountant. Expertise in M&A, financial planning, IPOs on AIM and Nasdaq, and post-merger integration. Oversees fund financial planning and portfolio performance.

Alistair Hopkins
Career spanning oil and fishing industries, e-commerce architecture during the internet boom, and CTO at Inspired, pioneering virtualisation and cloud adoption. Cambridge Natural Sciences graduate. Evaluates technology potential of investments and collaborates on tech scaling and IP strategy.
Spike Laurie
Leads HIRO's investment strategy across Space, Defence, and Games. Over a decade of commercial and operational expertise, seven years in venture capital. Key leadership at ESL (billion-dollar exit to Savvy Gaming). Co-founder of Payment Labs and Hiro Advisory boutique M&A firm.
Simon Cornwell
30 years in TMT/Media and 12 years in venture capital. Senior Partner at Amadeus Capital Partners. Founder and CEO of The Ink Factory, the digital film production company behind "The Night Manager" and "Fighting With My Family." Co-founded Giant Squid games studio.
Sir Ian Livingstone CBE
Video game industry pioneer. Co-founded Games Workshop (Warhammer) and Eidos (Tomb Raider). Made CBE for services to UK gaming and knighted in 2022 for STEM education impact. Awarded a Lifetime BAFTA. Angel investor in Playdemic and Fall Guys. Drives HIRO's games investments.

Cherry Freeman
Co-founded LoveCrafts, the global crafts marketplace, acquired by a US trade buyer. Started her career at Boston Consulting Group. Previously Group Strategy Director at Computacenter, building the software business unit to £250m revenue. Cambridge graduate. Named "Britain's Coolest Female Founder" by Business Insider. Leads pipeline development, due diligence, and deal structuring.
Sir Nick Clegg
Former UK Deputy Prime Minister (2010–2015) and President of Global Affairs at Meta (2018–2025). A decade in EU roles including Member of the European Parliament. Author of two books on internet policy and Brexit.
Luke Alvarez
33 years in technology from the earliest days of the internet. Co-founded Inspired Entertainment (Nasdaq-listed) and The Cloud, the UK's largest public Wi-Fi operator. Previously at Boston Consulting Group. Cambridge graduate and Fulbright Scholar. Oversees strategic direction and co-leads AI, longevity, sports, and deep tech investments.